Zippity

Zippity is platform for homeowners to manage every aspect of homeownership. Our vision is to fundamentally change the consumer experience in home services.

Company: Aspen Grove Solutions (Startup Project)

Role: Lead UX Design, Consumer Testing, Product Specification, UI Design, QA Testing

Customer Journeys

I’ve led the design of the Zippity front-end from the consumer’s perspective. The web app centres around seven core fulfilment journeys. These journeys expose hooks that change frequently, encouraging consumers to return to the product on a regular basis. I’ve designed for mobile first and enhanced for larger desktop views.

The loyalty journey provides a stimulus that encourages conversions in the other six fulfilment journeys, and the loyalty dashboard summarises achievement level, points balance, opportunities to earn and spend points, along with automated points.

We know all about the consumers home through various data points. No one has put all this together in a personalised home schedule. The Maintenance journey recommends timely & appropriate home services that consumers can complete themselves or book via trusted Home Pros.

Unlike many of our competitors, Zippity highlights home equity as opposed to home value throughout an Equity & Refinance journey. This perspective drives our value proposition; we are unique in that we have access to valuation & loan details.

Validated Learning

Driving continuous consumer testing, I’ve focused primarily on how intuitive the interface is; and the level of interest in the product. When focused on the dashboard, 90% of our test participants said they would be interested in using the product.

The maintenance journey tested at 97% level of interest in consumer testing, and homeowners liked the ability to control their home schedule, along with the choice of deciding who does what.

I’ve completed the most amount of testing in the Equity & Refinance journey, finding that consumers have a limited understanding of their refinance and equity options.

Discovery Interviews

Initial discovery telephone interviews with homeowners to identify biggest homeownership pain-points.

Usability Testing

Quantitative protoype testing focusing on how intuitive the interface is; and the level of interest in Zippity.

Validation Interviews

Qualitative customer interviews used to validate our product value hypothesis. 

Fresh Beans

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Great Coffee

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Come on In!

Weekdays

08PM -12AM

Weekends

12 PM – 02 AM

Contact

Phone

+(000) 111 222 333

Mail

address@domain.com

Address

543 TN, doula street
NY, New York